Beyond Collaboration: What Communities Need from their Nonprofits
/Community development practitioners will almost certainly agree that in recent years, collaboration has become one of the primary criteria used by funders to evaluate grant applications. In theory, the value placed on collaboration encourages organizations to work together cooperatively and avoid inefficiency and potential duplication of services. The need for true collaboration among nonprofits remains strong, but in many communities and for many social issues, an even stronger model of cooperation is needed.
During a housing forum I attended last year, one of the presenters referenced an outstanding article from the Stanford Social Innovation Review. Titled “Collective Impact,” the 2011 article by John Kania and Mark Kramer frames a role for something larger and more powerful than a group of individual collaborators. According to the National Center for Charitable Statistics, America has a total of about 1.5 million nonprofit organizations, many of which operate locally and independently, resulting in an isolated impact. In response, Kania and Kramer argue for a new (and quite rare) type of regional organization needed to connect the dots.
A politically powerful, well-funded, regionally-focused convener has been shown in several examples (discussed below) to have the power for real impact on complex social issues; impact on a scale that eludes most collaborations. The difference between the convener and the collaborator model is summarized by Kania and Kramer: “Unlike most collaborations, collective impact initiatives involve a centralized infrastructure, a dedicated staff, and a structured process that leads to a common agenda, shared measurement, continuous communication, and mutually reinforcing activities among all participants.”
The concept presented by Kania and Kramer in 2011 appears to be gaining traction. In 2012, a book of essays on community development titled Investing in What Works for America’s Communities was published by the Federal Reserve Bank of San Francisco and the Low Income Investment Fund. Among the essays included a piece by David Erickson, Ian Galloway, and Naomi Cytron (all of the Federal Reserve Bank of San Francisco) proposing a new approach to community development based on what they described as a “quarterback” model. Much as a Community Development Corporation does at the neighborhood scale, a regional quarterback “must articulate the vision it is managing to (the outcome of reduced poverty, for example) and then marshal the funding sources and manage multiple partners to execute on that vision.” The quarterback in this model, not unlike the collective impact initiative described by Kania and Kramer, exists to convene the partners and resources needed to implement a broad regional or community-wide vision.
Growing out of the essay by Erickson, Galloway, and Cytron, the Citi Foundation in partnership with the Low Income Investment Fund announced just this month an effort to deepen the “quarterbacking” efforts of thirteen organizations across the country by providing over $3 million in grant funds. These 13 “Partners in Progress” organizations will continue to pilot the quarterback concept, modeling it for others to follow as well. A video posted to the Partners in Progress site describes the quarterback approach quite succinctly: “On a football team, the quarterback helps the players work together by calling the plays for the game. What if instead of a touchdown, the goal was to make sure that every child has the opportunity to realize her full potential?”
Some practitioners in communities with strong nonprofits, supportive local governments, and generous for-profit partners may wonder why a shift in strategy is necessary. In these communities, there is likely to be a well-developed network of nonprofits, working side by side, each working adeptly at its piece of the community’s puzzle. But what has been the impact of this strategy on the community? Are rates of poverty and homelessness falling? Are education and income levels rising? Chances are, there’s no one tracking these metrics or they’re not being tracked in a way that is uniform. The need for uniform metrics used by all partners throughout the community to gauge progress is another role for which a convener is uniquely suited.
If a uniform set of metrics is employed, the story they tell is not likely to be one of broad community improvement. In their essay, Erickson, Galloway, and Cytron argue that “the most important reason why community development needs to evolve is that it is not solving the problem it was set up to fix – namely, reducing the number of people living in poverty. The percentage of Americans living in poverty when the War on Poverty was underway was about 15 percent, and it is about 15 percent today.”
Though there are dozens to choose from, the three examples of convener organizations described here illustrate the diversity of focus and structure that’s possible.
StriveTogether – Cincinnati, Ohio
StriveTogether is an education-focused initiative that facilitates development of the civic infrastructure needed to improve student outcomes in the Cincinnati region “from cradle to career.” Founded by the presidents of area universities and superintendents of local school systems, the network now includes a broad spectrum of cross-sector partners who have signed onto a common vision and framework for achieving it.
StriveTogether’s evidence-based approach identifies and measures 53 specific outcomes. In its first five years, StriveTogether boasts improvements in 40 of them, including a 9% increase in kindergarten readiness, an 11% increase in high school graduation, and a 10% increase in college enrollment.
Elizabeth River Project – Virginia
A tributary of the Chesapeake Bay, the Elizabeth River is a valuable economic and recreational resource for the Norfolk and Virginia Beach region. The Elizabeth River Project was established in 1991 and has coordinated large-scale and grassroots efforts to restore the river’s environmental quality, making it swimmable and fishable while maintaining its economic viability. Convening and coordinating the interests and efforts of big industry, sportsmen, conservationists, property owners, and multiple government jurisdictions, the organization has restored many wetlands, conducted extensive education and outreach, and created programs to reduce river pollution. Bacteria levels in the river have fallen to historic lows, cancer rates in fish have dropped six-fold, and the first branch of the river will become swimmable in 2014.
Shape up Somerville – Somerville, Massachusetts
From 2002 to 2005 the Tufts University Friedman School of Nutrition conducted a study of youth nutrition and obesity in Somerville, Massachusetts. Since the time of the study, the City of Somerville has taken ownership of a “city-wide strategy to build and sustain a healthy community, in collaboration with our partners, for everyone that lives, works, and visits the city.” The city’s health department and other partners are implementing strategies from school food service improvements to educational outreach and mobile farmers markets. Children in Somerville have shown statistically significant declines in average BMI percentiles.
Might the persistent, pervasive, cross-sector social issues in your community require more than a collaborative, but decentralized approach? Perhaps your community needs a new type of nonprofit, one with the resources to assemble and orchestrate a community-wide response. Perhaps you need a convener, not just a collaborator.